Content Marketing: Strategy & Framework

Content Marketing: Strategy & Framework

11 July 2013, 7 – 9PM @ Hub Sydney


Overview

The merit of non-interruptive content marketing is undeniable. Websites that regularly blog attain 97% more indexed SEO links than those who don’t. Over 90% of customers find custom content useful and 78% believe that companies who provide it are interesting in building good relationships with them (CMI).

The question is: are you doing it properly?

Learn about Content Marketing Strategy and the most important parts of the content mix which include: news, blogs, videos, white papers, podcast etc. Learn how to use content marketing to communicate your value proposition and differentiate from your competitors to establish your brand as a thought leader.

Topics Covered

Via best practice examples and first-hand experience, our Brandito on the day will teach you:

  • How to overcome the time and resource cost associated with content marketing
  • How to align content marketing with the values/offering of your brand
  • Developing a content plan mix i.e. ‘content pyramids’
  • How to build engagement
  • Understand the content marketing mix and when to use specific channels
  • Free or affordable tools to help you source and schedule content
  • Measuring not only your success but that of your competitors


tagTags: Digital Strategy, Content Planning, SEM/SEO, Social Media, Video Strategy, Email Strategy, Digital Tools

Your ‘Takeaways’

You get:

    1. Presentation Slides. Hard copies to annotate your own notes and soft copy
    2. Tools list: A summary of the tools revealed plus comparison against others.
    3. Strategy Document and Brandito Content Plan example
    4. To win buy-in step-by-step document
    5. Free Q&A post event
    6. Admission to a new form of sharing and post class support
    7. BONUS: 20% off discount code for your next event

How to Get Here

Address:
101 William Street, Darlinghurst NSW 2010

By Car:
Paid parking available at multiple locations nearby; Secure Parking 70 Riley St, Darlinghurst

By Train:
7min walk from Kings Cross Station, 550m walk.


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Date: Thursday, 11 July 2013
7:00 – 9:00PM
Price: $35/person
Location: Sydney, Australia
Hub Sydney
101 William St Darlinghurst
Status: This Event has passed
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