Social Media for B2B

Social Media for B2B

12 December 2013, 6:30 – 8:30PM @ Hub Sydney


Overview

Social Media has definitively been proven to speed up the decision-making process in B2B industries and 93% of business buyers believe all companies should have a Social Media presence. Surprisingly however, very few B2B companies are harnessing the power of Social Media to engage with their audiences and as a Lead Creation channel.

Your aim as a B2B business online is to maximise your share of digital voice and engage with your audience better than your competitors do. This is where a Social Media strategy can help.

In this short class, you will learn how to execute a Social Media strategy aligned to your business goals via practical solutions including how to set up a content calendar, how to measure the ‘buzz’ around your industry/competitors and how to beat Facebook’s EdgeRank algorithm.

This purpose-built class for B2B businesses has been developed by B2B marketing practitioners.

Topics Covered

Via best practice examples and first-hand experience, our Brandito on the day will cover:

  • Introduction to Social Media and best practice
  • Identifying the alignment of Social Media to your B2B business
  • Evaluation of the Social Media mix i.e. Facebook, Twitter, Instagram, Pinterest
  • How to create a social media plan and content calendar
  • ‘Social Media SEO’: Understanding Facebook’s new EdgeRank algorithm and what it means for your content
  • ‘Social Media SEM’: When and how to use paid targeting methods on Facebook/Twitter
  • Measuring competitor activity on Social Media


tagTags:Social Media, Facebook Marketing, Twitter, Social Media ROI, Content Planning, Social Tools

Your ‘Takeaways’

You get:

  1. Presentation Slides. Hard copies to annotate your own notes during class
  2. Sample Social Media content plan incorporating Facebook’s EdgeRank considerations.
  3. Free Q&A post event
  4. Admission to a new form of sharing and post class support
  5. BONUS: 20% off the price of an exclusive half-day Social Media Strategy Workshop tailored for your business. Please ask trainer at your class.
  6. How to Get Here

    Address:
    101 William Street, Darlinghurst NSW 2010

    By Car:
    Paid parking available at multiple locations nearby; Secure Parking 70 Riley St, Darlinghurst

    By Train:
    7min walk from Kings Cross Station, 550m walk.


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Date: Thursday, 12 December 2013
6:30 – 8:30PM
Price: $35/person
Status: Event Passed
No Further Bookings






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